BtoB Summit 2022

Overview

"What is the right balance between human and technology for better sales and marketing performance?" Striking a balance between people, technology, organizational culture and customer experience. While men, companies and processes are increasingly connected, while the measurement and monitoring of marketing-sales actions are becoming more precise and sophisticated, while industrial, sectoral and personal data intelligence to exploit them explode, it is vital to adopt the right balance to succeed in 2019. - Radical changes occur in buying behavior - Machines, platforms and datas push the boundaries of supply - Nothing is acquired, it is necessary to constantly regain the customer contract - ...Creativity, interpersonal skills and empathy make the differenceRead more