Marketing Analytics Conference DMA 2019

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The focus of MAC DMA is very much on Data-Driven Marketing and how to implement this culture from top to bottom in an organisation. As a result when compared to other analytics conferences it’s perhaps targeted more towards the C-Suite. Collecting and analysing data is key to acquiring new clients and keeping existing ones loyal. MAC DMA has many interesting key notes explaining the operational and technical nature that a data-driven marketing strategy will require. This analytics conference will also look at relevant case studies and customised problem solving workshops where specific use cases can be teased out in a friendly, informal and cooperative environment. Data-Driven Marketing req...uires both strategical vision and tactical mastery. Senior leaders including Chief Marketing Officers, Chief Data Officers, and Chief Information Officers must prioritize data collection, analysis and responsiveness to drive consumer acquisition and retention and to build the best possible customer experience. In turn, execution of this strategical vision requires frontline tactical and technical mastery. At the Marketing Analytics Conference, keynotes by C-Suite executives combined with detailed case studies and collaborative problem-solving sessions will provide you with the tools you need to establish or improve upon a truly data-driven approach to your organization’s marketingEn savoir plus