Best 16 Trade Show Booth Design Companies in 2025

What is the best company for trade show booth designs? Find your next trade show exhibition company

Welcome to our list of the best trade show exhibit companies ranking for 2024. Walk into any big convention center in a large city, anywhere in the world, during a major expo and generally speaking you'll be blown away by what you see nowadays. An impressive spectacle of exhibition booth design for any attendee, it truly overwhelms the senses as you cross the trade show floor.

Below you'll find a growing list of the top exhibition stand builders and booth design companies in the US. Check out a sample of their fantastic portfolio below, including examples of booth design, display stands and give your sales team the best possible platform to win business at your next event.

Exhibitor profile: Which approach is best suited to your needs ?

There are many different factors and use cases for companies looking for a booth builder. At Tradefest we typically get contacted by the following exhibitor profiles

1. First time requirement for a custom trade show booth
2. A step by step consultative approach to help design a trade show program
3. Poor experience with an existing vendor
4. Sponsoring an event and wants to leverage experimental marketing

Our industry experience: how we match the right exhibitor with the right exhibit company

The bar has never been higher in terms of the talent, creativity and levels of technical ability involved in booth design.

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Exhibiting companies now more than ever need to tap into this creative energy and ensure they partner with the best possible trade show design company. Let's look at the following criteria:

1. Location of event
2. Size of the project
3. Feedback and experience
4. Industry
5. Purchase vs rental
6. Availability

So based on our experience, we decided to create a ranking of the best trade show design companies

Without further ado, check out our ultimate 2024 trade show booth builder ranking.

1. Metro Exhibits

Examples of trade show displays and booth design for Metro Exhibits

👉 Contact booth builder

Locations:

• New Jersey, NJ, Las Vegas, NV and Orlando, FL

Services offered:

1. Custom Trade Show Exhibits
2. Turnkey Services for custom booths
3. Popup booths, banner stands and tabletop covers

Best for:

• Custom trade show exhibits, Turnkey services

Convention centers where they operate:

• Jacob Javits Center (New York City, NY), McCormick Place (Chicago, IL), San Diego Convention Center (San Diego, CL), Mandalay Bay (Las Vegas, NV), Orange County Convention Center (Orlando, FL)...

Recent projects:

• Inkology at ToyFair in New York
• Nucor booth for ProMat in Chicago
• Mavis 20x40 booth for ICSC in New York

Online rating: What do the customers say?

Pros

• Often exceeds expectations and delivers outstanding results, even under tight deadlines.
• Known for innovative solutions and high-quality booth designs.
• Expertise in the trade show industry earns appreciation from clients.
• Reviews emphasize professionalism, responsiveness, and a commitment to a positive customer experience.
• Some clients report occasional delays or issues with project timelines.

Cons

• Feedback suggests a need for improved project management and communication.
• Isolated instances indicate inconsistencies in service quality, suggesting room for improvement.
• Challenges in receiving timely updates or responses highlight a need for better communication.

Experience at the following trade shows

• CES Consumer Electronics Show, SEMA, Toy Fair, Comic Con, InfoComm, Lightfair, The National Hardware Show

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2. Exhibit Options

Check out these beautiful trade show booth designs from Exhibit Options

👉 Contact booth builder

Location:

• Cerritos, CA

Services offered:

1. Custom Trade Show Exhibits
2. Turnkey services for custom booths
3. Popup Booths, Banner stands and Tabletop covers
4. Modular Booths

Best for:

• Custom trade show exhibits, Turnkey services

Convention centers where they operate:

• Las Vegas Convention Center (Las Vegas, NV), McCormick Place, Mandalay Bay (Las Vegas, NV), Santa Clara Convention Center (CA), San Diego Convention Center, Anaheim Convention Center (Anaheim, CA)...

Recent projects:

• Exhibit for Mobileye at CES Las Vegas
• Unum at HR Tech with a custom-built 20x20 exhibition island booth
• Q-Sys’s booth for InfoComm with a 50x60 double deck

Online rating: What do the customers say?

• Many clients commend their exceptional customer service.
• Emphasis on responsiveness and attentiveness to client needs.
• The team is praised for going the extra mile to ensure client satisfaction.
• Expertise in exhibit design and presentation receives accolades.
• Clients appreciate the quality of artwork and suggestions provided.

Experience at the following trade shows

• AHR, Natural Products Expo West, Licensing Expo, Vidcon, InfoComm, NAMM, NAB, OFC, PMA, SCAA, SHOT, Waste Expo, CES, HIMSS

👉 Find an expert trade show booth builder in two clicks

3. InterGlobal Exhibits (IGE)

Check out these examples of trade show booth design for InterGlobal Exhibits (IGE)

👉 Contact booth builder

Location:

• Denver, CO

Services offered:

1. Custom Trade Show Exhibits
2. Turnkey services for custom booths
3. Popup Booths, Banner stands and Tabletop covers
4. Modular Booths

Best for:

• Custom trade show exhibits, Turnkey services

Convention centers where they operate:

• Las Vegas Convention Center, (Las Vegas, NV), Colorado Convention Center (Denver, CO), Boston Convention & Exhibition Center (Boston, MS), Anaheim Convention Center (Anaheim, CA)...

Recent projects:

• Exhibit Design at IBS 2023 Trade Show Exhibit for Whirlpool (2023 Hermes Award – Gold Winner)
• Portable & Modular Award at RVX Event Best Fabric Exhibit for Newmar
• Design at ASID New York Overall Design for Jenn Air in New York

Online rating: What do the customers say?

• Known for innovative booth designs and timely delivery of high-quality products.
• Clients appreciate the professionalism and responsiveness of the staff.
• Staff is praised for addressing unique client needs and providing valuable insights during the design process.
• Many commend IGE for creating visually stunning booths.
• Booths effectively represent client brands and attract attention at trade shows.

Experience at the following trade shows:

• RVX , EDIA, ADA, Miami Boat Show, AARC

Top tips on how to find the best trade show booth builder 👇

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4. Rockway Exhibits & Events

Examples of booth design for Rockway Exhibits + Events

👉 Contact booth builder

Location:

• Orlando, FL

Services offered:

1. Custom Trade Show Exhibits
2. Turnkey services for custom booths
3. Popup Booths, Banner stands and Tabletop covers
4. Modular Booths

Best for:

• Custom trade show exhibits, Turnkey services

Convention centers where they operate:

• The Venetian And Palazzo Resort (Las Vegas, NV), Orange County Convention Center (Orlando, FL), Los Angeles Convention Center (Los Angeles, CL), Mandalay Bay (Las Vegas, NV), Long Beach Convention Center (Long Beach, CL)

Recent projects:

• Treace Medical Concepts, Inc at ACFAS with 50x50 booth
• Contec, Inc. with a 20x30 booth for several shows
• S&S Truck Parts for their 30x40 booth at SEMA
• Take this Ross 10x30 booth at CASuppliersDay

Online rating: What do the customers say?

Pros

• Clients appreciate their creative and innovative solutions for trade show needs.
• Known for custom exhibits and unique designs that clients find impressive.
• Praised for professionalism and commitment to partnering with clients throughout the design and build process.

Cons

• Some feedback indicates occasional issues with project timelines or communication.
• Areas for improvement include project management and communication.
• Overall, garners favorable reviews for high-quality work and dedication to client satisfaction.

Experience at the following trade shows:

• SAPPHIRE NOW, Global Pet Expo, InfoComm, Enterprise Connect, Supply Side East, National Restaurant Association (NRA), IFT, Black Hat, IAAPA

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5. Marketing Genome

👉 Contact booth builder

Locations

• New Jersey, NJ and Oceanside, CA

Services offered:

1. Custom Trade Show Exhibits
2. Turnkey services for custom booths
3. Experimental marketing agency
4. Popup Booths, Banner stands and Tabletop covers
5. Modular Booths

Best for:

• Experimental marketing

Convention centers where they operate:

Examples of trade show displays for Marketing Genome

• San Diego Convention Center in San Diego, Mandalay Bay (Las Vegas, NV), Boston Convention & Exhibition CenterBoston Convention & Exhibition Center

Recent projects:

• Outdoor activation with Bandai Namco Toys & Collectibles America Inc at Comic Con San Diego
• Zowie 10x10 trade show booth at ShopTalk, Las Vegas
• eSports Gaming Arena for eMLS at PAX

Online rating: What do the customers say?

Pros

• Clients praise the team's professionalism, responsiveness, and commitment to delivering outstanding results.
• Recognized for expertise, creativity, and attention to detail, which impresses staff, partners, and customers.
• Clients value the ease of working with the company, even in last-minute situations.

Cons

• Occasional reports of delays or issues with project timelines suggest room for improvement in project management and communication.
• Some feedback indicates inconsistencies in service quality, highlighting the need for continued improvement in certain areas.

Experience at the following trade shows:

• NYCC,SDCC, PAX, SXSW,CES Consumer Electronics Show, E3,Toy Fair Licensing Expo, Pack Expo, Westec Vision Expo

👉 Find an expert trade show booth builder in two clicks

6. Truss Genius

Examples of trade show exhibits for Truss Genius

👉 Contact booth builder

Location

• Los Angeles, CA

Services offered:

1. Truss System

Best for:

• Truss System: comprehensive lineup of custom aluminum truss solutions for trade show exhibits, motion capture systems, aerospace, military, virtual reality, warrior course systems, nightclubs and more. Whether you’re planning an intimate outdoor gathering or a major exhibition.

Convention centers where they operate:

• Ships worldwide

Recent projects:

• Have worked with Nasa, Activision Blizard, Microsoft, Apple, Space X and Pixar.

Examples of trade shows covered by Truss Genius:

• NAMM, ldishow, Info comm show, IAAPA, SEMA Show, CES Consumer Electronics Show

Learn the secrets of trade show booth design 👇

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7. Best Displays & Graphics

Take a look at these exhibit designs for Best Displays & Graphics

👉 Contact booth builder

Location:

• Markham, ON

Services offered:

1. Custom Trade Show Exhibits
2. Turnkey services for custom booths
3. Popup Booths, Banner stands and Tabletop covers
4. Modular Booths

Best for:

• Portable booths
• Popup Booths, Banner stands and Tabletop covers

Convention centers where they operate:

• Metro Toronto Convention Center, Enecare Centre, Las Vegas Convention Center, Javitt's Center

Recent projects:

• Have worked with companies like Brock, Marsh, Manulife and Trench.

Online rating: What do the customers say?

• The team is noted for meeting tight deadlines and exceeding expectations.
• Commended for their responsiveness and helpfulness in guiding clients through the process.
• High quality and attention to detail are consistently mentioned in products, from banners to booth displays.
• Stands out for personalized customer support and willingness to go above and beyond for clients.
• Customers appreciate the team's patience, attention to detail, and ability to offer solutions that fit both needs and budget.

Experience at the following trade shows:

• Toronto Auto Show, Toronto Gift Show, National Home Show, One of a Kind Show, The Franchise Expo, Toronto Sportsman’s Show

👉 Find an expert trade show booth builder in two clicks

8. APG Exhibits

Here are some fantastic examples custom booth exhibits from APG Exhibits

👉 Contact booth builder

Locations:

Las Vegas, NV and Grayslake, IL

Services offered:

1. Custom Trade Show Exhibits
2. Turnkey services for custom booths
3. Popup Booths, Banner stands and Tabletop covers
4. Modular Booths

Best for:

• Portable booths
• Popup Booths, Banner stands and Tabletop covers

Convention centers where they operate:

Las Vegas Convention Center, McCormick Place

Recent projects:

• Have worked with clients like Greenslmith and Café Turino

Online rating: What do the customers say?

• Excellent customer service from staff members like Stan and Kathryn is frequently highlighted for their helpfulness and attentiveness throughout the ordering process.
• Occasional delivery issues and reports of poor communication with customer service agents suggest areas for improvement in order fulfillment and customer relations.
• Concerns about assembly challenges and discrepancies between advertised and actual assembly difficulty point to a need for clearer product descriptions and support.

Experience at the following trade shows:

• CES, SEMA, NAB Show, IRCE

How much does a trade show booth cost? 👇

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9. Genesis Exhibits

Examples of trade show displays and booth design for Genesis Exhibits

👉 Contact booth builder

Locations:

• New York, NY, Greensboro, NC, Las Vegas, NV, Orlando, FL and San Francisco, CA

Services offered:

1. Custom Trade Show Exhibits
2. Turnkey services for custom booths
3. Popup Booths, Banner stands and Tabletop covers
4. Modular Booths

Best for:

• Custom trade show exhibits, Turnkey services

Convention centers where they operate:

• San Diego Convention Center, Las Vegas Convention Center, Anaheim Convention Center, Javits Center and Venetian Expo plus Caesars Forum,

Recent projects:

• Have worked with clients such as Komodo Health, Standard Chartered, Penguin and USAIG,

Online rating: What do the customers say?

• Clients consistently praise the professionalism and dedication of the team. Known for exceeding expectations and meeting tight deadlines.
• Provides personalized customer support from initial inquiry to the final product, ensuring a smooth and effortless experience.
• The team demonstrates expertise and responsiveness in guiding clients through the design and production process.
• Customers consistently mention high quality and attention to detail in products, including banners, booth displays, and custom exhibits.

Experience at the following trade shows:

• Comic-Con, Convene, CES, INTERPHEX, NACS, Natural Products Expo, NRF Annual Convention and EXPO, SHOT Show, Summer Fancy Food Show and SupplySide West

👉 Talk to an expert trade show booth builder

10. Godfrey Group

Examples of trade show displays and booth design for Godfrey Group

👉 Contact booth builder

Location:

• Burlington, NC

Services offered:

1. Custom Trade Show Exhibits
2. Turnkey services for custom booths
3. Popup Booths, Banner stands and Tabletop covers
4. Modular Booths

Best for:

• Custom trade show exhibits, Turnkey services

Convention centers where they operate:

• Orange County Convention Center, Las Vegas Convention Center, McCormick Place Convention Center, Organge County Convention Center

Recent projects:

• Have worked with clients like SMK, NATO, Ovivo and Dole

Online rating: What do the customers say?

• Known for professionalism, quality products, and attentive customer service.
• Clients commend their responsiveness, efficient design process, and ability to meet deadlines.
• Minor issues, such as early shipping or initial product imperfections, are mentioned but promptly addressed by the service team.
• Overall, customers appreciate the Godfrey Group's commitment to delivering high-quality products and ensuring customer satisfaction.

Experience at the following trade shows:

• CES Consumer Electronics Show, InfoComm, SEMA, Global Pet Expo, NAB, Toy Fair, Lightfair, The National Hardware Show, National Restaurant Association NRA, SXSW, Pack Expo, Fancy Food, Natural Products Expo, Super Zoo, MJ Biz Con and PGA Merchandise Show

11. Displaycraft

Examples of trade show displays and booth design for Displaycraft

👉 Contact booth builder

Location:

• Plainville, CT

Services offered:

1. Custom Trade Show Exhibits
2. Turnkey services for custom booths
3. Popup Booths, Banner stands and Tabletop covers
4. Modular Booths

Best for:

• Custom trade show exhibits, Turnkey services

Convention centers where they operate:

• Orange County Convention Center, McCormick Place, Anaheim Convention Center, Javits Center

Recent projects:

• Indeco double deck rental
• Vixxo 20x20 Island exhibit
• Thales double deck 20x30

Online rating: What do the customers say?

• DisplayCraft stands out for its innovative approach to exhibit creation and logistics support.
• Recognized for foresight in navigating trade show challenges and professionalism. Consistently exceeds expectations, as noted by both long-term partners and new clients.
• Praised for quality work and exceptional customer service.
• Provides a seamless experience, from booth setup to dismantling, underscoring dedication to customer satisfaction.
• Boasts an impressive client roster and a reputation for integrity and creativity.
• Regarded as a world-class company in the exhibit industry.

Experience at the following trade shows:

• FETC Conference, AHR, Natural Products Expo West Show, Toy Fair New York, NAB Conference, Conexpo

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12. Boothster

Examples of trade show displays and booth design for Boothster

👉 Contact booth builder

Location:

• Portland, OR

Services offered:

• Modular Booths

Best for:

• Modular Booths: leader in ecofriendly tradeshow booth design, they have extensive experience with the design, fabrication and logistics of building eyecatching and effective custom tradeshow booths.

Convention centers where they operate:

• Ships all over the US and international.

Recent projects:

• Have worked with Google, Dr Praegar's, Katefarms, USFS Salt Lake and Buenos Aries.

Online rating: What do the customers say?

• Clients rave about Boothster’s ability to capture their essence through innovative designs & environmentally conscious materials.
• Appreciated for its collaborative spirit, flexibility, and unwavering dedication to exceeding expectations.
• Consistently delivers high-quality products and unmatched customer service
• Earns a reputation as a trusted choice for all tradeshow needs.

Experience at the following trade shows:

• Natural Products Expo, Fancy Foods Show, Canadian Health Food Association, Outdoor Retailer Show Sustainable Brands Show, Global Pet Expo, Super Zoo, Greenbuild Expo, IUFRO, World Conference Cannabis World Congress and Business Expo (CWCBE), New West Show, CannMed and MJ Biz Con

Top tips for the perfect 20x20 trade show booth design 👇

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13. PG Exhibits

Examples of trade show displays and booth design for PG Exhibits

👉 Contact booth builder

Location:

• Aurora, CO

Services offered:

1. Custom Trade Show Exhibits
2. Turnkey services for custom booths
3. Popup Booths, Banner stands and Tabletop covers
4. Modular Booths

Best for:

• Custom trade show exhibits, Turnkey services

Convention centers where they operate:

• Las Vegas Convention Center, Walter E Washington Convention Center and Salt Palace Convention Center

Recent projects:

• Have worked with clients like Head, We Work, Hitach and Einstein Bagels.

Experience at the following trade shows:

• CES Consumer Electronics Show, Black Hat, ConExpo, Sema, Shot Show, HIMMS, Outdoor Retailer.

14. Locus Displays

Examples of trade show displays and booth design for Locus Displays

👉 Contact booth builder

Location:

• Markham, TO

Services offered:

1. Portable booths
2. Booths, Banner stands and Tabletop covers
3. Modular booths

Best for:

• Portable booths
• Popup Booths, Banner stands and Tabletop covers

Convention centers where they operate:

• Free shipping ito all ocations in US and Canada

Online rating: What do the customers say?

• Customers appreciate friendly service and satisfactory outcomes, such as banners meeting desired specifications.
• Locus responds transparently, explaining competitive pricing and assurance of product quality despite manufacturing in China.
• Emphasizes dedication to excellent service and welcomes further discussion to address concerns.
• Overall, customers express satisfaction and recommend Locus Displays for trade show display needs.

Recent projects:

• Has worked with Mont Blanc, Rolex, Xfinity and Von Dutch.

Experience at the following trade shows:

• O'Cannabiz Conference, InfoComm, Fancy Food, Toronto Gift Show, Toronto Auto Show and CanGift.

👉 Find an expert trade show booth builder in two clicks

15. Flatworks Displays

Examples of trade show displays and booth design for Flatworks Displays

👉 Contact booth builder

Location:

• Vista, CA

Services offered:

1. Modular booths

Best for:

• Modular booths (No tool assembly trade show system)

Convention centers where they operate:

• They ship to many locations in the US.

Recent projects:

• They have worked with Franklin, Ooly, Nixon, Hape, Richardson and Chronicle books.

Online rating: What do the customers say?

• Customers praise the company for attentiveness, responsiveness, and ability to understand and meet clients' visions.
• Commended for ease of collaboration, quick turnaround times, and onsite support during events.
• Booths are lauded for easy assembly, flexibility, and reconfigurability, enhancing the trade show experience.
• Significant impact on sales and cost savings has been highlighted by many clients, leading to continued business.
• Recognized for expertise in trade show design and execution.

Experience at the following trade shows:

• Magic Surf expo, NHS, Natural Products Expo, West Fancy foods, Global Pet Expo, NY NOW and DEMA

16. Expo Marketing

Examples of booth design for Expo Marketing

👉 Contact booth builder

Location:

• Tustin, CA

Services offered:

1. Custom Trade Show Exhibits
2. Turnkey services for custom booths
3. Popup Booths, Banner stands and Tabletop covers
4. Modular Booths

Best for:

• Custom trade show exhibits
• Turnkey services

Recent projects:

• They have worked with Tesla, Hubert's Lemonade and Houzz.

Online rating: What do the customers say?

• Clients commend their responsiveness, attention to detail, and ability to transform booth visions into reality.
• The team's project management skills and guidance on trade show logistics are valued by both new and experienced exhibitors.
• Commitment to customer satisfaction, professionalism, flexibility, and going above and beyond to meet tight deadlines and budgets.
• ExpoMarketing's booths are visually striking & logistically sound, enhancing brand visibility and positive event experiences.

Experience at the following trade shows:

• CES Consumer Electronics Show, Natural Products Expo West, Black Hat, InfoComm, AWS re:invent, ISC West, PMA Fresh, Vision Expo East & West Global, Global Pet Expo, NAB, ConExpo and MD&M West

Convention centers where they operate:

• Las Vegas Convention Center, Orange County Convention Center and Venteian expo.

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Our methodology

Expertise: how we rank each booth builder:

1. Location: Where are their warehouses located.

2. Best for:

• Custom Trade Show Exhibits Custom exhibits are designed from scratch and offer unique features, layouts, and branding elements to effectively showcase products or services at trade shows or events.
• Turnkey services for custom booths will typically include design, fabrication, graphics, show services, warehouse and logistic services
• Experiential Marketing Agency: An experiential marketing agency specializes in creating immersive and engaging brand experiences that allow consumers to interact with products or services in memorable ways.
• Truss System: A truss system consists of interconnected metal or aluminum beams arranged in a framework structure. They offer versatility, strength, and aesthetic appeal to booth designs.
• Popup Booths, Banner stands and Tabletop covers:

1. Popup Booths: Lightweight and collapsible structures that can be easily assembled and disassembled.
2. Banner Stands: Vertical displays that showcase graphics or promotional messages on retractable or freestanding banners.
3. Tabletop Covers: Customized covers that fit over standard event tables to enhance the presentation of products or promotional materials.

• Modular booths are exhibition displays composed of interchangeable components or modules that can be rearranged to create different layouts and configurations.

3. Online reputation: We took a look at online reviews from sources like Google and TrustPilot and the current score for each company.

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Frequently Asked Questions about finding a booth builder

How much does it cost to set up a booth at a trade show?

Usually, the exhibition space at the venue is supposed to represent the biggest share of your overall event budget, roughly 33%. The booth construction and setup should be around 15% of your budget. If you want to stand out from competitors with an impressive and full-equipped custom stand, this figure can go up to 30%. Then you can easily allocate another 10% for graphics and promotion. Having a standardized budget model for trade show stand is a difficult exercise.

👉 Get a free quote for a trade show booth design

How do you draw someone to your booth at a trade show?

There are many great techniques to make your booth more attractive. The only limit is your imagination. Here are some good tips and tricks to get more foot fall and traffic:

1. Communicate that your exhibiting months before the event: social media posts, blog posts, email campaigns, sales calls, co-marketing with other exhibitors... now matter how you do it, you have to invite your community (customers, partners and prospects), tell the world you'll be there and make sure you're the center of attention.

2. Pick the right exhibition space: you don't want to be in an isolated part of the venue. Choose your stand space wisely, for example try to get a stand close to big competitors that might naturally get more traffic and benefit from the spillover.

3. Invest in beautiful displays: you want to look as impressive as you can. Amazing design and graphics always make a difference in the customer's eyes.

4. Give away unusual items: all exhibitors at the show will give away free stuff. But prospects will only keep the best. make sure they're yours. Be unique, stand out

5. Entertain! Events are also about having fun: organize fun activities and presentations. The expo you're exhibiting at can be the most serious business event in the country but people also come to have a good time. Especially in 2022. People are itching to meet people and socialize, it's been a rare commodity these past years. So it's not just about getting product information and pricing. You need to create a buzz to attract more visitors. Our most important tip is find a unique way to be funny and entertaining!

👉 Get a free quote for a trade show booth design

What is the size of a standard trade show booth?

The most common size of booth is the 10x10 booth. This is the typical format that will give you enough space to have a nice stand at a reasonable cost. If your budget allows, we recommend you upgrade to a 10x20 custom booth or 20x20 trade show sbooth.

What makes a good trade show booth design?

Trade show is the most effective approach to increase awareness of your brand among prospective customers. The factor determining a successful trade show is the booth design, which must be functional and appealing. If you want people to be interested and drawn to your booth, creating a design for it does not have to be as complex or time-consuming as you think it would be; just follow these simple steps.

1. Make it interactive: People find more interest in interactive elements than passive activities. They prefer to participate in trade show activities that give them an opportunity to win a gift. The longer people are at your booth, the more time your representatives connect with them. Use touch screen technology, provide freebies, or incorporate interactive product displays to lure people into engaging with your content.

2. Ensure that your major theme is visible from 3 to 4 feet away. Embed your brand's logo on many areas of the booth and keep your message short and focused on a few effective headlines written in bold for easy reading from a distance.

3. Do not ignore negative and empty space: Of course, you wouldn't want your booth to be empty but think about the benefits of leaving some vacant space. Keep the area neat and appealing, and stay away from heavy furnishings. You can ensure customers' comfort when talking with your team when there is sufficient space.

4. Ensure proper image formatting and resolution: Though the current iPhone version produces good shots and an Instagram vignette effect adds extra "pop" to your smartphone photos, your trade show displays need more. It needs high-resolution photographs and appropriately designed graphics. Otherwise, you risk having blurry or pixelated elements on your printed products. Hire a trained and experienced designer to design your materials in line with the specifications provided by your client.

5. Maintain your brand on-point from top to bottom: Create a booth with consistent branding across the whole area. The idea of your brand must be consistent throughout all creative elements, including banners, images, handouts, and more.

6. Use the Element of Surprise: Place something out of context at the centre of your display space to draw people's attention. Whatever you do, aim to create surprise, amusement, or, most of all, a must-know reaction in the customer, enticing them to come and interact with your brand.

7. Understand Graphical "Real Estate": Some specific areas of your booth are more important, for example, most small and medium-sized booths concentrate on the rear wall, and that's where you should position your brand's most major design components, messaging, and logos. Larger booths often have many focus points and may even have two back walls; the most critical facts about your business should be in the centre of your booth.

8. Use appropriate colours: Colour psychology may be challenging at times. Various colours have different effects on people for various reasons. The colour you choose might make you stand out from the crowd and help you advertise your brand. Cool colours like white, blue, and green show professionalism without bringing unnecessary attention. Warm colours like red, yellow, and orange are more enticing but should only be used occasionally since too many of them may be intrusive.

9. Know if you want to buy or rent a trade show booth? It's a question worth asking with pros and cons on both sides depending on your long term strategy and marketing goals.

About the Author: Joseph Cochrane

Joseph brings over 20 years of seasoned sales experience, having worked in a wide range of industries and exhibited at hundreds of trade shows around the globe. His extensive hands-on experience gives him a unique understanding of what it takes to make a trade show successful—from booth design to strategic engagement with attendees. Currently, he manages a partner network comprised of some of the best trade show booth design companies in the world, ensuring his clients always have access to cutting-edge solutions.

He is passionate about staying ahead of the curve when it comes to industry trends, including the latest innovations in booth design, interactive technologies, and sustainable exhibiting practices. His insider knowledge and expertise have made him a sought-after voice in the trade show industry, guiding companies to make the most of their exhibiting opportunities and achieve measurable results.