ad:tech New York 2024

Descripción general

In the midst of massive change, there’s little regard for our users’ time and energy (and very little truth). Brands, agencies and technology companies that want to win need to be direct. It’s time to tell the truth. It’s time to get real about the experiences that digital advertising can deliver -- and then purposefully invest in creating that bold, customer-centric future. We know that people “buy into” experiences -- and that’s more important to them than buying products. We also know that consumers respond to brands (and experiences) with a clear purpose they can support. Call it the “conscious economy,” or the "new economy of purpose” -- but whatever you call it, know that people suppo...rt and spend with companies that offer them an immediate way to get involved and live “purposefully.” So, how can brands evolve, engage and collaborate with consumers, agencies, madtech, influencers, and publishers to deliver? What tools and tactics are needed to get from a to b faster on and off platforms? Join us at ad:tech New York 2018 to explore, debate and participate in our new collective agenda: purpose, experience, impact.Leer más