ONE TO ONE - iMedia Brand Summit 2023

Overview

Today, the technological level on which the brands rely is such that it is no longer posed as a problem: whatever the objective, the means exists. In order to stand out, the question that must be asked is that of creativity, that which makes it possible to produce ever more relevant content and to stimulate innovation. The plenary program, defined by a cutting-edge editorial committee, placed creativity at the heart of marketing excellence and allowed us to take stock of tools and anticipate market trends with personalities and via prisms that came out. very often the strict framework of digital marketing. Evidenced by the exceptional presence of Dominique Farrugia, the patron of Studio Ca...nal productions, who delivered an unprecedented masterclass on content and creativity. Read more