A key part of any digital marketing strategy is continually striving to have total control of of your data from search and display to social and mobile to gain invaluable insights from analytics. The analytics community is buzzing online trying to figure out what are the current trends in this field that are most relevant to your business and where you should invest resources. The most common topics being talked about seem to be Google Data Studio, Predictive Analytics, GDPR, Prescriptive Analytics, Cloud Analytics and Insight-as-a-Service. Conferences, summits and trade fairs are a great way to meet, listen and talk with experts, vendors and the wider business community to get your finger on the pulse. Here are Tradefest’s 10 Greatest Analytics Conferences in Digital Marketing:
What Analytics Conferences Should I Attend?
1. Data Con LA
Date: August 11th 2018
Location: Los Angeles
The biggest of its kind in Southern California, Day Con LA is shaping up to be an impressive Big Data conference gathering. The brainchild of Subash D’Souza and organized and supported by a community of volunteers, sponsors and speakers, Data Con LA features the most diverse gathering of data and technology enthusiasts in Los Angeles. This data and analytics conference plans to be around the long term with the attendees who have data scientist, IT managers, software developers and consultants to name but a few so watch this space.
2. MAC DMA
Date: May 16 – 18th 2018
Location: Atlanta, Georgia
The focus of MAC DMA is very much on Data-Driven Marketing and how to implement this culture from top to bottom in an organisation. As a result when compared to other analytics conferences it’s perhaps targeted more towards the C-Suite. Collecting and analysing data is key to acquiring new clients and keeping existing ones loyal. MAC DMA has many interesting key notes explaining the operational and technical nature that a data-driven marketing strategy will require. This analytics conference will also look at relevant case studies and customised problem solving workshops where specific use cases can be teased out in a friendly, informal and cooperative environment.
Date: May 29th – June 1st 2018 (No 2019 dates yet)
Location: Mumbai, India
A great data and analytics conference for professionals aiming to network, learn about the latest innovations, newest technologies, and learn from the best data minds about the ways in which the most successful businesses are leveraging data and analytics to optimise their bottom line. A fantastic array of speakers are on show promising a plethora of interesting insights on how the industry is evolving for the India of tomorrow and what this will inevitably mean for the rest of the world. The final night of the conference promise to be interesting with the CXO Data Night on the 2nd evening.
Date: June 16th – 20th 2019
Location: Las Vegas
One of the best analytics conferences, Predictive Analytics World is the place to meet top companies at the forefront of predictive analysis and machine learning. Learn directly from case studies of some of the most successful companies in the world and compare the business results they achieve post machine learning deployment. PAW is renowned for its excellent speakers, workshops and breakout sessions as well as unrivalled networking opportunities over lunch. 4 jam packed days of intense and relevant conversations around analytics. You won’t come away disappointed.
Date: Jun 16th -20th 2019
Location: Las Vegas
The Emetrics Summit has been reborn as the Marketing Evolution Experience. Learn about latest ideas and innovations for the ultimate experience in data enriched marketing. Peers and experts explain how digital analytics, customer insight, and artificial intelligence are at play in marketing. Stay ahead of the pack by understanding a new generation of marketing tools, techniques and strategies, and by networking with the best and the brightest making it happen. Let them share their secrets with you.
Date: Sep 27th 2018
Location: Brighton, UK
MeasureFest is a digital marketing event whose primary focus is on analytics, big data, business intelligence and conversion rate optimisation. MeasureFest brings the thought leaders and pioneers of the industry together with a series of compelling, educational and practical talks. A host of fantastic speakers who aim to inspire, encourage creativity and innovation to the audience of analytics and data enriched marketing for digital industry marketers.Learn about the latest innovations and the newest technologies.
Date: Oct 6th 2018
Location: Berlin, Germany
MeasureCamp refers to itself as an unconference,and promises to be completely different to any other web analytics conference elsewhere in the world. The agenda is made up on the day of the event by the speakers who are also attendees. All attendees are encouraged to brainstorm and offer their two cents during the sessions, even to lead sessions themselves.
MeasureCamp offers participants the ultimate opportunity to learn, develop and network with peers, consultants and vendors in a unique and relaxed environment. A great formula for an analytics event for sure.
Date: Oct 17-19th 2018
Location: Austin, Texas
Gathering together top analytics professionals for in-depth idea exchanges and conversations over 2 days, the DA HUB offers its own unique brand of analytics conference. The best digital analytics and optimization experts descend from all over the US to discuss and share the latest innovations, trends and ideas in the industry. With its finger on the pulse It really is a one of a kind opportunity to be part of the conversation. With over 50 huddles (sessions) to choose from, this a real boutique event with limited places available.
Date: Nov 6th 2018
Location: Milan, Italy
An analytics conference in Milan and part of the eMetrics brand. It includes 15 sessions with case studies, best practices, expert insight, strategy and an analytics maturity barometer. Taking place over two days, eMetrics Summit Milan is specially designed with networking in mind encouraging a general sharing of ideas between industry peers, the event’s goal is to provide ample opportunities to socialize with analytics experts and relevant vendors. All that leaves a very packed and worthwhile agenda taking place over 1 day. As analytics conferences go eMetrics Milan is certainly an interesting prospect.
Date: Jan 28-Feb 1st 2019
Location: Budapest, Hungary
SUPERWEEK is unique when compared to other analytics conferences, an annual gathering of digital marketing professionals, analysts and thought leaders of the data measurement industry. SUPERWEEK is held on a beautiful moutaintop, in the highest-lying 4-star hotel in Hungary, the Hunguest Grandhotel Galya. You can take the conference’s shuttle bus service available several times a day from the airport and downtown Budapest to the mountaintop. Enjoy topics such as programmatic campaign optimization, machine learning, AI and predictive analytics during the day and mulled wine, sauna and an outdoor hot tub in the evening.
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