# WTM - World Travel Market **Dates:** 2026-11-03 – 2026-11-05 **Duration:** 3 days **Location:** ExCeL London, London, United Kingdom **Website:** https://www.wtm.com/london/en-gb.html **Organizer:** [Reed Exhibitions](https://tradefest.io/en/search?organizer=reed-exhibitions) **Size:** 5000 exhibitors, 51000 attendees **Reviews:** 4.4/5 (9 reviews) ## Description World Travel Market London (WTM London) is the leading global event for the travel industry. It generates more than £2.8 billion worth of business contracts between attendees. Over three days, the travel industry comes together as technology and private sector companies attend to network with 51,000 travel professionals, key industry buyers, journalists, digital influencers, students and Tourism Ministers from multiple countries. There are almost 5,000 exhibiting destinations on display at WTM London. Taking place annually in November, WTM London is the most vibrant must attend B2B travel event in the world. Get yourself in front of tens of thousands of potential customers, and position your brand as one of the frontrunners within your travel industry sector by exhibiting at WTM London. WTM matches you with potential buyers with our unique match making tool and speed networking sessions. WTM London provides the perfect platform to meet new and existing customers as well as to establish or consolidate your place in the industry. Attendees include 9,000 key decision makers with direct purchasing power. These decision makers are attending the event as qualified Buyers’ Club members. Attend conferences and seminars from leaders in the industry and see our travel technology region to see what’s new. Take control of how the industry perceives your brand and make a long-lasting impression on your potential customers. If you operate in the global travel industry WTM London is the only trade fair for you. ## About Global travel industry event for networking, innovation, and business opportunities. ## Topics - Travel & Tourism - Hospitality ## Reviews ### @lawyer.traveler.dreamer - I will be attending this year for the first time — 5/5 *By Diana Pinta* Hello everyone, I’m excited to share that I’ll be attending WTM London for the first time this year! I’d love to connect with fellow travel content creators and influencers who are also attending for the first time or have been in the past. Feel free to reach out on Instagram: @lawyer.traveler.dreamer. Any tips or advice on how to prepare would be greatly appreciated! ### Business opportunity — 5/5 *By Juana Ortiz Basso* wtm was a graet opportunity to make business and continue growing. Was the first time that we had our own booth. ### good trade show but a bit expensive as exhibitor — 3.8/5 *By Enzo Aita* good trade show but a bit expensive as exhibitor. trade show are becoming too expensive. ### More and more responsible tourism each year! — 5/5 *By Lucinda Gardner-O'Brien* WTM is such a great event - bringing together such a rich mix of businesses, industry experts and professionals. I had the pleasure of speaking at the child protection session, Alternatives to Orphanage Volunteering. It is essential that responsible and ethical tourism is featured throughout WTM - and I am sure that this sector will not stop being featured more and more in the future. ### It was very different and huge as every other year.. — 5/5 *By Fatma Erdem-Polo* I was on stand working all day, however on the last day I had the opportunity to walk around which I was amazed with every single stand.. amazing experience with great business.. ### Excellent Experience — 5/5 *By Priya Thakkar* I am glad that I attended WTM last year. We have developed Augmented Reality and Virtual Reality experience to visit different locations in real time. We were amazed to see people enjoy our work. It was a great opportunity and would like to visit again if I get opportunity !!! ### Best event for business development of the year — 4.6/5 *By Lucas Lovell* WTM has a real focus on providing an environment for travel professionals to undertake business & explore new opportunities. It's less about the talks and more about the meetings, which makes the ROI significant. Very much a destination focus so a great event for tours/activities providers & software suppliers in this space. An interesting section for travel technology too which was a good opportunity to see the latest tech. Along with ITB this is the number one trade show/conference on my calendar. Well organised & very easy to navigate despite the enormity of the venue. [Note: we work very closely with destinations, who represent a significant section of the exhibition floor.] ### Great event - More tech in 2019, please! — 4.4/5 *By Christoph Irving* WTM was a blast this year, mainly thanks to the great organisation. Stands we nicely split up into the different areas and crowds were not too cluttered in the same place. The only point of feedback would be the number of foodcourts, where lines were pretty long at times. More travel tech partners next year, please :) ### Outstanding travel show — 4.2/5 *By Paul Wilkins* Brilliant event, one of the best in the travel sector with every type of tour operator covered and all corners of the earth. Great networking opportunities. It's a must for anyone in travel. The venue is also good, ExCeL is prefect for huge events like this ## Get a Booth Builder Quote Need a booth for this event? Tradefest connects you with verified booth builders and stand designers. - [Browse booth builders](https://tradefest.io/en/booth-builders) - [Request a quote via API](https://api.tradefest.io/v1/docs#/Quotes/post_quotes): `POST https://api.tradefest.io/v1/quotes` - [OpenAPI spec](https://api.tradefest.io/v1/openapi.json) --- [View on Tradefest](https://tradefest.io/en/event/wtm-world-travel-market)