The 8th Shanghai International Personal Care Expo 2026

Overview

The 8th Shanghai International Personal Care Expo 2026 October 28-30, 2026 | Shanghai New International Expo Center Source & Select, Expand Channels — Visit the Yinghe Personal Care Expo Strategic Cooperation Partners China Oral Care Industry Association Shanghai Daily Chemitry Trade Association Zhejiang Daily Chemical Industry Association Shandong Daily Chemical Industry Association Fujian Daily Chemicals Association Jiangsu Daily Chemical Industry Association Shanghai Commodity Association Shanghai Pudong New Area Federation of Commerce Shanghai Yinghe Exhibition Service Co., Ltd. PCE Yinghe Personal Care Expo is meticulously crafted by Yinghe Exhibition, it has been deeply engaged in the... personal care industry for eight years and has become a core hub for the personal care industry to focus on commercial value cultivation and empower enterprise growth. Scheduled to take place at the Shanghai New International Expo Center from October 28 to 30, 2026, the expo leverages Shanghai's dual advantages as an international economic and trade gateway and a core hub for cross-border e-commerce. It precisely aggregates high-quality procurement power and omni-channel buyer resources worldwide, forging a global personal care trading highland where domestic and overseas buyers converge and supply-demand matches are seamlessly achieved. Centered on integrating the entire industrial chain resources, the PCE Yinghe Personal Care Expo covers a diverse range of high-quality categories including oral care products, personal cleansing products, hygiene products, and personal care appliances. It offers one-stop access to core industrial resources from upstream raw materials to downstream terminal services. Meanwhile, it continuously provides 365-day online business matching services, breaking the time and geographical constraints of offline exhibitions. By establishing exclusive online docking channels, it facilitates year-round supply-demand matching, helping enterprises connect with resources accurately, achieve business upgrading, and secure long-term growth. Visitor Categories 1、Wholesalers, Traders, Agents, Distributors 2、Supermarkets & Hypermarkets, CS Channels, Chain Stores, Pharmacies, Hotels 3、Group Procurement, E-commerce, New Retail 4、Representatives of Scientific Research Institutions, Industry Associations, and Media Organizations The 2025 PCE Yinghe Personal Care Expo · Shanghai Station demonstrated the strong appeal and scale advantages of personal care industry exhibitions with an actual attendance of 15,264 visitors. The exhibition accurately gathered high-quality audience resources including personal care brand owners, chain stores, distributors/agents, group procurement/gift/group buying channels, e-commerce/new retail platforms, as well as industry associations and government representatives. It served as a professional platform for personal care exhibitors to efficiently connect with procurement sources, deepen supply chain layout, enhance category value and expand new e-commerce channels, facilitating the integration and development of industry resources. Scope of Exhibits Sanitary Products: Cleaning wipes, wet toilet paper, menstrual products, incontinence care products, diapers, pull-up pants, disposable and portable personal hygiene products, etc. Home Health Products: Disinfectants, cooling gel patches, povidone-iodine swabs, adhesive bandages, medical cotton balls/swabs, infrared thermometers, face masks, heating pads, mosquito repellent products, etc. Personal Care Tools: Hair dryers, hairbrushes, bathing tools, shavers, hair removal devices, nose trimmers, nasal irrigators, curling irons, beauty devices, comedone extractors, nail clippers, etc. Personal Cleansing & Care Products: Shower gel, body scrub, body lotion, hand and foot care products, hair removal cream, baby and child care products, shampoo, conditioner, hair mask, volume powder, hair care essential oil, hair care spray, scalp treatment serum, etc. Facial Care Products: Facial cleansers, lip balms, serums, toners, emulsions, baby moisturizing cream, eye cream, facial masks, sunscreen, facial scrub, etc. Aromatherapy Products: Perfumes and aromatherapy products, body mists, scented candles, aromatherapy diffusers, scented body lotion, solid perfume, reed diffusers, car aromatherapy, fragrance gift sets, etc. Household Cleaning Products: Laundry detergent, laundry pods, laundry scent boosters, fabric softener, fruit and vegetable cleaner, dish soap, kitchen degreaser, toilet cleaner, pipe dredger, disinfectant liquid, etc. Oral Care Products: Toothbrushes, water flossers, toothpaste, mouthwash, dental floss, teeth whitening strips, teeth whitening products, orthodontic toothbrushes, denture care products, tongue cleaners, etc. Services Suppliy: Contract manufacturing, OEM processing, cooperative development, packaging materials and raw materials, production equipment, marketing services, testing services, and other related products, etc. Why Exhibit at PCE 2026？ 01 Featured Events Empower the Industry, Balancing Trends and Practical Implementation The "TOP Omnichannel Sourcing & Matching Fair" will be held. With targeted demand research and database matching, it will improve the success rate of supply-demand coordination. Concurrent professional events will also be organized, including the E-commerce New Growth Summit, Fragrance Unbounded Forum, and Personal Care Sourcing & Sales Summit. Industry elites will be invited to interpret market trends and the latest industry regulations. 02 Global Buyers Accurately Assembled, Cross-border Trade Efficiently Connected Leveraging the advantages of Shanghai as an international economic and trade hub, we focus on the core needs of overseas procurement, and invite high-quality overseas buyers, cross-border professional purchasers, and international foreign trade agents from more than 30 countries and regions worldwide to attend in groups. This enables face-to-face targeted negotiations and helps enterprises efficiently expand domestic and overseas markets. In addition, we link up with domestic top retailers, chain brand stores, and procurement teams of mainstream e-commerce platforms, covering online and offline omnichannels, and build a purchaser matrix supporting the dual circulation of domestic and foreign trade. 03 100-Million-Level Communication Matrix, Full-Round Exposure for Momentum Building Through diversified channels including Douyin, WeChat Moments, outdoor billboards, wholesale markets, high-speed railways and subways, the PCE Yinghe Personal Care Expo achieves 100-million-level exposure. Combined with nationwide media coverage, it fully amplifies the brand exposure volume for exhibitors. 04 365-Day Omnichannel Business Services, Breaking the Boundaries of Time and Space The PCE-exclusive online-to-offline (O2O) integration model continues to provide year-round online business matching services after the offline exhibition concludes, and establishes an exclusive online buyer access channel. It breaks the time and geographical barriers of traditional exhibitions, matches supply and demand resources 24/7 throughout the year, and enables long-term effective trade cooperation. Booth Price Standard Booth （m²） $390/m² Raw Space （m²） $300/m² Contact Information of the Organizing Committee Company: Shanghai Yinghe Exhibition Service Co., Ltd. Address: Room 1001, Building 34, No. 258 Xinzhuan Road, Shanghai Tel: +86-21-64512629 Email: david@yingheexpo.com Website: www.spcexpo.comRead more