# The 15th Annual Digital Pharma Advances Conference **Dates:** 2027-01-26 – 2027-01-27 **Duration:** 2 days **Location:** Central London, London, United Kingdom **Website:** digitalpharmaconference.com/ **Organizer:** [Global Insight Conferences](https://tradefest.io/en/search?organizer=global-insight-conferences-9bh2x) ## Description The 15th Annual Digital Pharma Advances Conference & Pre-Conference AI Applications Workshop bring together pharma marketing, digital and omnichannel professionals to explore practical approaches to AI integration, HCP engagement and customer-centric digital marketing. Taking place in London on 26–27 January 2027, the programme combines a half-day AI Applications Workshop with a one-day Digital Pharma Advances Conference, offering industry-led insight, practical discussion and opportunities to connect with peers. Pre-Conference Half-Day AI Applications Workshop 26 January 2027 | Central London, UK Focused on practical, actionable, customer-centric pharma AI strategies, this half-day workshop explores how marketing teams can integrate AI into existing processes, build internal capabilities and establish responsible governance that protects compliance and customer trust. Key Areas Covered: • Practical generative and agentic AI adoption in pharma marketing • Integrating AI into existing marketing processes and technology • Building internal capabilities and cross-functional collaboration • Responsible AI, ethics, governance and accountability • Balancing AI efficiency with human judgement and oversight View the pre-conference AI Marketing Workshop agenda: https://digitalpharmaconference.com/view-the-programme-workshop/ 15th Annual Digital Pharma Advances Conference 27 January 2027 | The Grand Ballroom, Grand Connaught Rooms, London, UK This one-day conference explores AI implementation, evolving HCP expectations and personalised omnichannel experiences, with industry professionals sharing real programmes, successes, challenges and practical insights. With five interactive panel discussions, informal peer-to-peer breakouts and dedicated networking, attendees can benchmark strategies, put questions to industry experts and take fresh ideas back to their teams. Key Areas Covered: • AI implementation successes, challenges and lessons learned • Scaling AI pilots to deliver business value • Quality, trust and governance in AI-generated content • Next-generation HCP engagement and evolving customer expectations • Personalised, connected experiences across digital and in-person channels • AI and emerging technologies for relevant, timely customer interactions • Capabilities and operating models for digital pharma teams View the conference agenda: https://digitalpharmaconference.com/view-the-programme/ Discounts: Book your place at both the AI Workshop and the conference using code “DPAC27” and save £429 off the standard rate.* Group discounts available.* *Discounts apply to brands only, excluding agencies and suppliers, and cannot be combined with any other discounts, including earlybird offers. The £429 discount is valid only when booking both the AI Workshop and the conference. Contact Details: Phone: +44 (0)20 3479 2299 Website/Booking Link: https://digitalpharmaconference.com/ Event Contact Email: info@digitalpharmaconference.com Press & media: Callin Klopper – callin@gicconferences.com ## Topics - Marketing and Advertising - Pharmaceuticals - Digital ## Get a Booth Builder Quote Need a booth for this event? Tradefest connects you with verified booth builders and stand designers. - [Browse booth builders](https://tradefest.io/en/booth-builders) - [Request a quote via API](https://api.tradefest.io/v1/docs#/Quotes/post_quotes): `POST https://api.tradefest.io/v1/quotes` - [OpenAPI spec] --- [View on Tradefest](https://tradefest.io/en/event/the-15th-annual-digital-pharma-advances-conference) [OpenAPI spec]: https://api.tradefest.io/v1/openapi.json