# BtoB Summit

**Dates:** 2026-06-23 – 2026-06-23
**Duration:** 1 day
**Location:** La Sorbonne, Paris, France
**Website:** http://www.btob-summit.com/
**Organizer:** [B2B Summit](https://tradefest.io/en/search?organizer=b2b-summit)
**Size:** 500 attendees
**Reviews:** 4.3/5 (3 reviews)

## Description

"What is the right balance between human and technology for better sales and marketing performance?"
Striking a balance between people, technology, organizational culture and customer experience.
While men, companies and processes are increasingly connected, while the measurement and monitoring of marketing-sales actions are becoming more precise and sophisticated, while industrial, sectoral and personal data intelligence to exploit them explode, it is vital to adopt the right balance to succeed in 2019.

- Radical changes occur in buying behavior
- Machines, platforms and datas push the boundaries of supply
- Nothing is acquired, it is necessary to constantly regain the customer contract
- Creativity, interpersonal skills and empathy make the difference

## About

The 2022 edition of BtoB Summit will take place on July 7, 2022 at La Sorbonne in Paris (France).

## Topics

- Marketing and Advertising
- Digital

## Reviews

### Un événement riche, instructif et inspirant ! — 4.4/5

*By Kalusevic Sacha*

des experts divers et variés, des présentations de solution, des thématiques abordées pour voir son business différemment, du networking et des speakers de qualité.

### Enfin un evenement quali dédié au BTOB — 4.6/5

*By Myriam Akeniouine*

Belle opportunité pour avoir de vrais use case et REX

### A fantastic trade show — 5/5

*By Guillaume Legendre*

This fair was a great opportunity for business

## Get a Booth Builder Quote

Need a booth for this event? Tradefest connects you with verified booth builders and stand designers.

- [Browse booth builders](https://tradefest.io/en/booth-builders)
- [Request a quote via API](https://api.tradefest.io/v1/docs#/Quotes/post_quotes): `POST https://api.tradefest.io/v1/quotes`
- [OpenAPI spec](https://api.tradefest.io/v1/openapi.json)

---

[View on Tradefest](https://tradefest.io/en/event/btob-summit)