# ITB China

**Dates:** 2026-05-26 – 2026-05-28
**Duration:** 3 days
**Location:** Shanghai World Expo and Exhibition Center, China, China
**Website:** https://www.itb-china.com
**Organizer:** [MB Exhibtions Shanghai](https://tradefest.io/de/search?organizer=mb-exhibtions-shanghai)
**Size:** 500 exhibitors, 50000 attendees
**Reviews:** 4.2/5 (6 reviews)

## Description

• Meet up with international exhibitors in one location
• Network with exclusive hosted Chinese buyers and industry peers
• Take advantage and learn in our partner conferences and events
• Exclusively Chinese buyers

Focused to succeed: ITB China is the source for new destinations, travel products and services in China. Innovations, Chinese Market Insights, focused Networking, high-class Conference Program and Top Chinese Buyers are only a few reasons why ITB China is a must attend event.

Why exhiit at ITB China
94% of exhibitors  achieve their business objectives
94% of exhibitors would recommend ITB China to a colleague or industry peer
84% expect follow up business after the event

## About

Premier B2B travel trade fair for the Chinese travel industry, connecting global suppliers with top buyers and exhibitors in Shanghai.

## Topics

- Travel & Tourism
- Hospitality

## Reviews

### One main request for ITB  — 5/5

*By Luisa Mendoza*

My main recommendation would be to please move the date so that it doesn't fall on Mother's Day weekend. It was very hard for me to leave my daughter behind on Mother's Day. This would go a long way with all the mother's who want to be with their families that weekend. Thank you.

### First time to attend — 3.8/5

*By Precious Gumpal*

ITB China is a good networking opportunity although exhibitors are a bit few. 

### Great event for business opportunity  — 5/5

*By Xiaolan YUE*

ITB china 2019  provided a international plateforme for all  members in tourisme to exchange and work together.
Great event !

### Well organised event — 4.8/5

*By Laurie Pruvost*

I thought the event was well organised and we made a lot of contacts. Not many exhibitors I thought but it s certainly growing. We were very happy with the outcome

### Fantastic expo as always — 4.6/5

*By Cecilia Xu*

ITB China was a great opportunity to meet people and communicate with industry peers. Will definitely recommend this event to someone and attend next year!

### Well organised and attended, though you can tell it is only its 3rd year running. Potential to grow. — 4/5

*By Fernando Rojas*

ITB China was great to showcase our products and services to a variety of Chinese buyers.

## Get a Booth Builder Quote

Need a booth for this event? Tradefest connects you with verified booth builders and stand designers.

- [Browse booth builders](https://tradefest.io/de/booth-builders)
- [Request a quote via API](https://api.tradefest.io/v1/docs#/Quotes/post_quotes): `POST https://api.tradefest.io/v1/quotes`
- [OpenAPI spec](https://api.tradefest.io/v1/openapi.json)

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