# In-store Asia

**Dates:** 2026-05-20 – 2026-05-22
**Duration:** 3 days
**Location:** Jio World Convention Centre, India, India
**Website:** https://www.instoreasia.in
**Organizer:** [Messe Düsseldorf GmbH](https://tradefest.io/de/search?organizer=messe-dusseldorf-gmbh)
**Size:** 100 exhibitors, 5700 attendees
**Reviews:** 3/5 (1 review)

## Description

In-store asia is the largest trade fair in the Indian subcontinent for retail resources and investments in store design, VM and in-store marketing. It is the largest gathering of senior decision makers from 7500+ retail and brand companies, consultants, service providers and manufacturers in this domain.

in-store asia is now part of EuroShop Dusseldorf, the world’s #1 retail fair for all investment needs in the retail sector. Over the last eleven editions, in-store asia has drawn tremendous response from all key stakeholders from the retail industry. 

The Expo featured 130 stalls from 5 countries in which visitors experienced diverse design languages of stall design that were inspired from the tenets of retail design.

Exhibitors had employed design disciplines like architecture, interior design, digital engagement, sensory branding and visual merchandising to showcase their unique propositions. The judges had a challenging task of picking out the most effective and impactful stalls to decide the winners. The criteria used were based on how effectively the stall engaged with its potential customers to showcase its offering through an impactful, inspiring and engaging experience.

## About

Leading trade fair for retail design, shopfitting, visual merchandising, and in-store marketing.

## Topics

- Marketing and Advertising
- Retail

## Reviews

### A good opportunity to check whats up on the India Retail market. — 3/5

*By Nuno Rosa*

Being part of the VM Challenge at ISO 2019 was such a great experience and I'm honoured being part of it as the main host and also as part of the judging panel.

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