# Fitur

**Dates:** 2026-01-21 – 2026-01-25
**Duration:** 5 days
**Location:** Feria de Madrid, Spain, Spain
**Website:** https://www.ifema.es/en/fitur
**Organizer:** [Feria de Madrid - IFEMA](https://tradefest.io/de/search?organizer=feria-de-madrid-ifema)
**Size:** 9000 exhibitors, 255000 attendees

## Description

FITUR is a global meeting point for tourism professionals and the leading trade fair for inbound and outbound Ibero American markets.

Morever the volume of agendas organised by FITUR within the different B2B has reached 6,800 business appointments.

The attendance of 7,856 journalists is a turnout that shows the importance of FITUR on the international circuit of tourism industry events.

Why exhibit? What are the advantages:

Sales:
To generate sales. 
To build a solid data base of potential clients.

Trade Contacts:
An opportunity to meet and mingle with current and potential clients. 
To inform your clients regarding your products.
To exploit the distribution channel vertically, along with crossed sales. 
To canvas client opinions. 
To recover clients.

Sector Research:
To carry out market studies.
To test out new products and services.
To test out new marketing campaigns.
To test brand image and perceptions.

Brand Positioning:
To create and strengthen brand awareness. 
To position and re-position brands.
To establish contact with investors. 
To develop new markets.

Distribution Channel:
To identify and attract new partners and distributors. 
To provide coverage for current distributors. 
To build a reputation in order to secure future agreements.
 
Media:
To keep open the channels of communication with publishers and journalists. 
To promote the publication of news items regarding new products and services. 
To achieve an impact in the general media.

## About

International Tourism Trade Fair

## Topics

- Travel & Tourism
- Hospitality

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