Best 15 Trade Show Booth Design Companies in 2024

We ranked the best trade show booth design companies in the US. Find your next trade show exhibition company

Welcome to the best trade show exhibit companies ranking for 2024. Exhibiting budgets already higher than pre-Covid 19 levels according to Exhibitor Online's Economic Outlook Survey. There are a lot of potential vendors out there and choosing the right partner is not easy. In this article we’ll discuss what type of companies and projects we regularly come across and how we match them to their ideal booth builder. Next we’ll showcase our 2024 ranking for the best trade show design companies and delve a little deeper into each company profile. To finish, we also prepared a useful FAQ section and a short video with a reminder of important points to consider when selecting a vendor. Sound good? Ok let’s dive in...

Exhibitor profile: Which approach is best suited to your needs ?

There are many different factors and use cases for companies on the hunt for a booth builder. At Tradefest we typically get contacted by the following exhibitor profiles

1. A fast growing scale up or start up that’s new to event marketing and needs to speak to experts for advice on design expectations versus budget reality
2. A company looking to design an execute a custom trade show booth design for the first time
3. An event marketer who has recently started a role in a new industry, controls a significant budget and requires a step by step consultative approach to help design their trade show program
4. A company that’s had a poor experience with an existing vendor and wants to find a new exhibit company to upgrade their existing capabilities
5. A sponsor of an event that wants to execute an impressive display on the trade show floor, send a powerful message with their brand and potentially leverage experimental marketing

Our industry experience: how we match the right exhibitor with the right exhibit company

The bar has never been higher in terms of the talent, creativity and levels of technical ability involved in booth design. Exhibiting companies now more than ever need to tap into this creative energy and ensure they partner with the best possible trade show design company. Tradefest has helped thousands of US companies to connect with their ideal trade show booth expert. Every day exhibitors reach out to Tradefest with a project brief and trust us to match them with the right exhibition house. When looking at these requests we take into account the following criteria:

1. Exhibitor profile - please see section just above
2. Location of event - not all exhibition companies can serve all locations nationally
3. Size of the project - some companies' sweet spot is more around the 10x10 or 10x20 mark whilst others are more suited to larger activations or experiential marketing.
4. Feedback and experience critique of previous customers. We regularly rate the vendors based on this.
5. Industry - certain exhibition houses simply excel better in certain industries
6. Purchase vs rental -can the the vendor propose both purchase versus rental options
7. Availability - The trade show calendar can lead to bottlenecks and capacity issues.

So based on our experience, we decided to create a ranking of the best trade show design companies in the US. If you’re curious about our precise methodology, it's available at the end of the article. Please note that our ranking doesn’t necessarily reflect what trade show company is right for your project. This will depend on many criteria. It’s always best to discuss your project in detail with event experts before making your choice. Fortunately Tradefest’s tried and tested booth builder partnership network can help with that, so don’t hesitate to get in touch.

Without further ado, check out our ultimate 2024 trade show booth builder ranking.

1. Metro Exhibits

Locations:

• New Jersey, NJ, Las Vegas, NV and Orlando, FL

Services offered:

1. Custom Trade Show Exhibits
2. Turnkey Services for custom booths
3. Popup booths, banner stands and tabletop covers

Best for:

• Custom trade show exhibits, Turnkey services

Convention centers where they operate:

• Jacob Javits Center (New York City, NY), McCormick Place (Chicago, IL), San Diego Convention Center (San Diego, CL), Mandalay Bay (Las Vegas, NV), Orange County Convention Center (Orlando, FL)...

Recent projects:

• Fleetwood Windows and Doors at IBS Vegas including custom doors, windows 15 foot sliders, 15 ft pivot door, hanging signs, privacy windows
• VisionR for their booth at NRF 2024
• Nufabrx booth at NACDS in San Diego with Black laminated custom letters with LED lighting, custom LED-lit countertops and pierced logos illuminated through hanging signs from the ceiling
• Inkology at ToyFair in New York
• Nucor booth for ProMat in Chicago
• Mavis 20x40 booth for ICSC in New York

Online rating: What do the customers say?

Metro Exhibits is praised by clients for its exceptional work and dedication, often exceeding expectations and delivering outstanding results even under tight deadlines. Their innovative solutions and high-quality booth designs showcase expertise in the trade show industry, earning appreciation from clients. Reviews emphasize professionalism, responsiveness, and a commitment to ensuring a positive customer experience. However, some clients report occasional delays or issues with project timelines, suggesting a need for improved project management and communication. Additionally, while many clients are satisfied, isolated instances suggest inconsistencies in service quality, indicating room for improvement. Feedback also highlights the need for better communication, with challenges in receiving timely updates or responses.

Experience at the following trade shows

• CES Consumer Electronics Show, SEMA, Toy Fair, Comic Con, InfoComm, Lightfair, The National Hardware Show

Examples of trade show displays and booth design for Metro Exhibits

2. Exhibit Options

Location:

• Cerritos, CA

Services offered:

1. Custom Trade Show Exhibits
2. Turnkey services for custom booths
3. Popup Booths, Banner stands and Tabletop covers
4. Modular Booths

Best for:

• Custom trade show exhibits, Turnkey services

Convention centers where they operate:

• Las Vegas Convention Center (Las Vegas, NV), McCormick Place Convention Center (Chicago), Mandalay Bay (Las Vegas, NV), Santa Clara Convention Center (CA), San Diego Convention Center (San Diego, CA), Anaheim Convention Center (Anaheim, CA)...

Recent projects:

• Exhibit for Mobileye at CES Las Vegas
• Passive Logic Island Booth at AHR Expo with 2 booths, the Blue Booth, sized at 20x25, and the yellow Booth, at 20x40
• Unum at HR Tech with a custom-built 20x20 exhibition island booth
• Q-Sys’s booth for InfoComm with a 50x60 double deck

Online rating: What do the customers say?

Exhibit Options garners a positive reputation online, with reviewers highlighting various aspects of their service. Many clients commend their exceptional customer service, emphasizing responsiveness and attentiveness to their needs. The team at Exhibit Options is praised for going the extra mile to ensure client satisfaction. Additionally, their expertise in exhibit design and presentation receives accolades, with clients appreciating the quality of artwork and suggestions provided.

Experience at the following trade shows

• AHR, Natural Products Expo West, Licensing Expo, Vidcon, InfoComm, NAMM, NAB, OFC, PMA, SCAA, SHOT, Waste Expo, CES, HIMSS

Check out these beautiful trade show booth designs from Exhibit Options

👉 Find an expert trade show booth builder in two clicks

3. InterGlobal Exhibits (IGE)

Location:

• Denver, CO

Services offered:

1. Custom Trade Show Exhibits
2. Turnkey services for custom booths
3. Popup Booths, Banner stands and Tabletop covers
4. Modular Booths

Best for:

• Custom trade show exhibits, Turnkey services

Convention centers where they operate:

• Las Vegas Convention Center (Las Vegas, NV), Colorado Convention Center (Denver, CO), Boston Convention & Exhibition Center (Boston, MS), Anaheim Convention Center (Anaheim, CA)...

Recent projects:

• Exhibit Design at IBS 2023 Trade Show Exhibit for Whirlpool (2023 Hermes Award – Gold Winner)
• Portable & Modular Award at RVX Event Best Fabric Exhibit for Newmar
• Design at ASID New York Overall Design for Jenn Air in New York

Online rating: What do the customers say?

Positive reviews highlight IGE's exceptional customer service, innovative booth designs, and timely delivery of high-quality products. Clients appreciate the professionalism and responsiveness of the staff, particularly in addressing their unique needs and providing valuable insights during the design process. Many commend IGE for creating visually stunning booths that effectively represent their brand and attract attention at trade shows.

Experience at the following trade shows:

• RVX , EDIA, ADA, Miami Boat Show, AARC

Check out these examples of trade show booth design for InterGlobal Exhibits (IGE)

4. Rockway Exhibits & Events

Location:

• Orlando, FL

Services offered:

1. Custom Trade Show Exhibits
2. Turnkey services for custom booths
3. Popup Booths, Banner stands and Tabletop covers
4. Modular Booths

Best for:

• Custom trade show exhibits, Turnkey services

Convention centers where they operate:

• The Venetian And Palazzo Resort (Las Vegas, NV), Orange County Convention Center (Orlando, FL), Los Angeles Convention Center (Los Angeles, CL), Mandalay Bay (Las Vegas, NV), Long Beach Convention Center (Long Beach, CL)

Recent projects:

• Treace Medical Concepts, Inc at ACFAS with 50x50 booth
• Contec, Inc. with a 20x30 booth for several shows
• Vix Technology with a 30×50 exhibit design and construction
• PLT Health Solutions for their booth design at SSW
• The Association of Professional Builders (APB) for their booth at the NAHB IBS
• S&S Truck Parts for their 30x40 booth at SEMA
• Take this Ross 10x30 booth at CASuppliersDay

Online rating: What do the customers say?

Online feedback about Rockway Exhibits is generally positive. Clients appreciate their creative and innovative solutions for trade show needs. The company is known for its custom exhibits and unique designs, which clients find impressive. Rockway Exhibits is praised for its professionalism and commitment to partnering with clients throughout the design and build process.

However, some feedback suggests occasional issues with project timelines or communication, indicating areas for improvement in these aspects of their service. Overall, Rockway Exhibits garners favorable reviews for its high-quality work and dedication to client satisfaction.

Experience at the following trade shows:

• SAPPHIRE NOW, Global Pet Expo, InfoComm, Enterprise Connect, Supply Side East, National Restaurant Association (NRA), IFT, Black Hat, IAAPA

Examples of booth design for Rockway Exhibits + Events

👉 Talk to an expert trade show booth builder

5. Marketing Genome

Locations

• New Jersey, NJ and Oceanside, CA

Services offered:

1. Custom Trade Show Exhibits
2. Turnkey services for custom booths
3. Experimental marketing agency
4. Popup Booths, Banner stands and Tabletop covers
5. Modular Booths

Best for:

• Experimental marketing

Convention centers where they operate:

• San Diego Convention Center in San Diego, Mandalay Bay (Las Vegas, NV), Boston Convention & Exhibition Center

Recent projects:

• Outdoor activation with Bandai Namco Toys & Collectibles America Inc at Comic Con San Diego
• Zowie 10x10 at ShopTalk, Las Vegas
• eSports Gaming Arena for eMLS at PAX
• AXSOME at Psych Congress in Boston including LED Tile Monitor Wall, High Density Foam 3D Logo, Custom made bar with waterfall edge, wood canopies with pendant lights, Custom made ottomans with logo color match tops , Curved welcome counter and entrance

Online rating: What do the customers say?

Marketing Genome receives overwhelmingly positive reviews for their exceptional services and high-quality booth designs. Clients praise their professionalism, responsiveness, and commitment to delivering outstanding results. They appreciate the team's expertise, creativity, and attention to detail, which consistently impresses staff, partners, and customers. Additionally, clients value the ease of working with Marketing Genome, even in last-minute situations.

However, there are occasional reports of delays or issues with project timelines, suggesting room for improvement in project management and communication. While many clients are satisfied, some suggest inconsistencies in service quality, highlighting the need for continued improvement in certain areas.

Experience at the following trade shows:

• NYCC,SDCC, PAX, SXSW,CES Consumer Electronics Show, E3,Toy Fair Licensing Expo, Pack Expo, Westec Vision Expo

Examples of trade show displays for Marketing Genome

👉 Find an expert trade show booth builder in two clicks

6. Truss Genius

Location

• Los Angeles, CA

Services offered:

1. Truss System

Best for:

• Truss System: comprehensive lineup of custom aluminum truss solutions for trade show exhibits, motion capture systems, aerospace, military, virtual reality, warrior course systems, nightclubs and more. Whether you’re planning an intimate outdoor gathering or a major exhibition.

Convention centers where they operate:

• Ships worldwide

Recent projects:

• Have worked with Nasa, Activision Blizard, Microsoft, Apple, Space X and Pixar.

Examples of trade shows covered by Truss Genius:

• NAMM, ldishow, Info comm show, IAAPA, SEMA Show, CES Consumer Electronics Show

Examples of trade show exhibits for Truss Genius

7. Best Displays & Graphics

Location:

• Markham, ON

Services offered:

1. Custom Trade Show Exhibits
2. Turnkey services for custom booths
3. Popup Booths, Banner stands and Tabletop covers
4. Modular Booths

Best for:

• Portable booths
• Popup Booths, Banner stands and Tabletop covers

Convention centers where they operate:

• Metro Toronto Convention Center, Enecare Centre, Las Vegas Convention Center, Javitt's Center

Recent projects:

• Have worked with companies like Brock, Marsh, Manulife and Trench.

Online rating: What do the customers say?

Customers praise the professionalism and dedication of the team, emphasizing their ability to meet tight deadlines and exceed expectations. They are commended for their responsiveness and helpfulness in guiding clients through the process. From banners to booth displays, customers consistently mention the high quality and attention to detail in the products provided by Best Displays & Graphics. Whether it's for trade shows or other events, the company seem to deliver outstanding results which earns them repeat business and recommendations from satisfied clients.

Additionally, Best Displays & Graphics stands out for its personalized customer support and willingness to go above and beyond for clients. Customers appreciate the team's patience, attention to detail, and ability to offer solutions that fit both their needs and budget. The company's ability to consistently deliver top-notch service, quality products, and a seamless process solidifies its reputation as a go-to provider for trade show displays and graphics.

Experience at the following trade shows:

• Toronto Auto Show, Toronto Gift Show, National Home Show, One of a Kind Show, The Franchise Expo, Toronto Sportsman’s Show

Take a look at these exhibit designs for Best Displays & Graphics

👉 Find an expert trade show booth builder in two clicks

8. APG Exhibits

Locations:

Las Vegas, NV and Grayslake, IL

Services offered:

1. Custom Trade Show Exhibits
2. Turnkey services for custom booths
3. Popup Booths, Banner stands and Tabletop covers
4. Modular Booths

Best for:

• Portable booths
• Popup Booths, Banner stands and Tabletop covers

Convention centers where they operate:

Las Vegas Convention Center, McCormick Place

Recent projects:

• Have worked with clients like Greenslmith and Café Turino

Online rating: What do the customers say?

APG Exhibits earns high praise for their quality products, lauded for their vibrant printing and easy setup, coupled with excellent customer service from staff like Stan and Kathryn, who are commended for their helpfulness and attentiveness throughout the ordering process.

However, occasional delivery issues and reported instances of poor communication with customer service agents hint at areas for improvement in order fulfilment and customer relations. Additionally, concerns about assembly challenges and discrepancies between advertised and actual assembly difficulty highlight the importance of clearer product descriptions and support.

Experience at the following trade shows:

• CES, SEMA, NAB Show, IRCE

Here are some fantastic examples custom booth exhibits from APG Exhibits

👉 Find an expert trade show booth builder in two clicks

9. Genesis Exhibits

Locations:

• New York, NY, Greensboro, NC, Las Vegas, NV, Orlando, FL and San Francisco, CA

Services offered:

1. Custom Trade Show Exhibits
2. Turnkey services for custom booths
3. Popup Booths, Banner stands and Tabletop covers
4. Modular Booths

Best for:

• Custom trade show exhibits, Turnkey services

Convention centers where they operate:

• San Diego Convention Center, Las Vegas Convention Center, Anaheim Convention Center, Javits Center and Venetian Expo plus Caesars Forum,

Recent projects:

• Have worked with clients such as Komodo Health, Standard Chartered, Penguin and USAIG,

Online rating: What do the customers say?

Genesis Exhibits stands out for its exceptional service and commitment to delivering top-quality trade show displays and graphics. Clients consistently praise the professionalism and dedication of the team, highlighting their ability to exceed expectations and meet tight deadlines. From the initial inquiry to the final product, Genesis Exhibits provides personalized customer support, ensuring a smooth and effortless experience for clients. The team at Genesis Exhibits demonstrates expertise and responsiveness in guiding clients through the design and production process. Whether it's banners, booth displays, or custom exhibits, customers consistently mention the high quality and attention to detail in the products provided

Experience at the following trade shows:

• Comic-Con, Convene, CES, INTERPHEX, NACS, Natural Products Expo, NRF Annual Convention and EXPO, SHOT Show, Summer Fancy Food Show and SupplySide West

Examples of trade show displays and booth design for Genesis Exhibits

👉 Find an expert trade show booth builder in two clicks

10. Godfrey Group

Location:

• Burlington, NC

Services offered:

1. Custom Trade Show Exhibits
2. Turnkey services for custom booths
3. Popup Booths, Banner stands and Tabletop covers
4. Modular Booths

Best for:

• Custom trade show exhibits, Turnkey services

Convention centers where they operate:

• Orange County Convention Center, Las Vegas Convention Center, McCormick Place Convention Center, Organge County Convention Center

Recent projects:

• Have worked with clients like SMK, NATO, Ovivo and Dole

Online rating: What do the customers say?

• The Godfrey Group, a company specializing in trade show displays and promotional materials, receives generally positive reviews for their professionalism, quality products, and attentive customer service. Clients commend their responsiveness, efficient design process, and ability to meet deadlines. While some minor issues such as early shipping or initial product imperfections are mentioned, they are promptly addressed by the company's service team. Overall, customers appreciate the Godfrey Group's commitment to delivering high-quality products and ensuring customer satisfaction.

Experience at the following trade shows:

• CES Consumer Electronics Show, InfoComm, SEMA, Global Pet Expo, NAB, Toy Fair, Lightfair, The National Hardware Show, National Restaurant Association NRA, SXSW, Pack Expo, Fancy Food, Natural Products Expo, Super Zoo, MJ Biz Con and PGA Merchandise Show

Examples of trade show displays and booth design for Godfrey Group

👉 Talk to an expert trade show booth builder

11. Boothster

Location:

• Portland, OR

Services offered:

• Modular Booths

Best for:

• Modular Booths: leader in ecofriendly tradeshow booth design, they have extensive experience with the design, fabrication and logistics of building eyecatching and effective custom tradeshow booths for a variety of companies and government organizations encompassing a huge diversity of different artistic tastes and imaginative interior design styles.

Convention centers where they operate:

• Ships all over the US and international.

Recent projects:

• Have worked with Google, Dr Praegar's, Katefarms, USFS Salt Lake and Buenos Aries.

Online rating: What do the customers say?

Boothster is praised for its relentless commitment to client satisfaction and sustainability. With a diverse clientele spanning government agencies to up-and-coming businesses, Boothster has gained recognition for its professionalism, creativity, and meticulous attention to detail. Clients rave about Boothster's ability to capture their essence through innovative designs and environmentally conscious materials. They appreciate the company's collaborative spirit, flexibility, and unwavering dedication to exceeding expectations. Whether it's a massive international conference or a startup's first foray into tradeshows, Boothster consistently delivers high-quality products and unmatched customer service, earning its reputation as the trusted choice for all tradeshow needs.

Experience at the following trade shows:

• Natural Products Expo, Fancy Foods Show, Canadian Health Food Association, Outdoor Retailer Show Sustainable Brands Show, Global Pet Expo, Super Zoo, Greenbuild Expo, IUFRO, World Conference Cannabis World Congress and Business Expo (CWCBE), New West Show, CannMed and MJ Biz Con

Examples of trade show displays and booth design for Boothster

12. PG Exhibits

Location:

• Aurora, CO

Services offered:

1. Custom Trade Show Exhibits
2. Turnkey services for custom booths
3. Popup Booths, Banner stands and Tabletop covers
4. Modular Booths

Best for:

• Custom trade show exhibits, Turnkey services

Convention centers where they operate:

• Las Vegas Convention Center, Walter E Washington Convention Center and Salt Palace Convention Center

Recent projects:

• Have worked with clients like Head, We Work, Hitach and Einstein Bagels.

Experience at the following trade shows:

• CES Consumer Electronics Show, Black Hat, ConExpo, Sema, Shot Show, HIMMS, Outdoor Retailer.

Examples of trade show displays and booth design for PG Exhibits

13. Locus Displays

Location:

• Markham, TO

Services offered:

1. Portable booths
2. Booths, Banner stands and Tabletop covers
3. Modular booths

Best for:

• Portable booths
• Popup Booths, Banner stands and Tabletop covers

Convention centers where they operate:

• Free shipping ito all ocations in US and Canada

Online rating: What do the customers say?

Locus Displays is committed to enhancing customer experience and continuously improving their services. While they acknowledge any issues encountered, they express gratitude for feedback and offer assistance to address concerns promptly. Positive reviews highlight the company's fast service, detailed information, and exceeding expectations in terms of quality, price, and delivery time. Customers appreciate the friendly service and satisfactory outcomes, such as banners meeting their desired specifications. However, some feedback mentions high prices and suspicion regarding fabrication outsourcing to China. Locus responds transparently, explaining their competitive pricing and assurance of product quality, despite manufacturing in China. They emphasize their dedication to providing excellent service and welcome further discussion to address any concerns. Overall, customers express satisfaction with Locus Displays, recommending the company for trade show display needs.

Recent projects:

• Has worked with Mont Blanc, Rolex, Xfinity and Von Dutch.

Experience at the following trade shows:

• O'Cannabiz Conference, InfoComm, Fancy Food, Toronto Gift Show, Toronto Auto Show and CanGift.

Examples of trade show displays and booth design for Locus Displays

👉 Find an expert trade show booth builder in two clicks

14. Flatworks Displays

Location:

• Vista, CA

Services offered:

1. Modular booths

Best for:

• Modular booths (No tool assembly trade show system)

Convention centers where they operate:

• They ship to many locations in the US.

Recent projects:

• They have worked with Franklin, Ooly, Nixon, Hape, Richardson and Chronicle books.

Online rating: What do the customers say?

• Flatworks Displays has received accolades for their outstanding trade show booths, consistently delivering exceptional results that exceed expectations. Customers have praised the company for their attentiveness, responsiveness, and ability to understand and meet their clients' visions. They have been commended for their ease of collaboration, quick turnaround times, and onsite support during events. Additionally, Flatworks' booths have been lauded for their easy assembly, flexibility, and reconfigurability, enhancing the overall trade show experience for exhibitors. Many clients have highlighted the significant impact of Flatworks' booths on sales and cost savings, solidifying their decision to continue working with the company for future trade show needs. The company's dedication to innovation and commitment to customer satisfaction have earned them high praise from industry professionals, emphasizing their expertise in trade show design and execution.

Experience at the following trade shows:

• International home and housewares show, Magic Surf expo, National hardware show, Natural Products Expo, West Fancy foods, Global Pet Expo, NY NOW and DEMA

Examples of trade show displays and booth design for Flatworks Displays

15. Expo Marketing

Location:

• Tustin, CA

Services offered:

1. Custom Trade Show Exhibits
2. Turnkey services for custom booths
3. Popup Booths, Banner stands and Tabletop covers
4. Modular Booths

Best for:

• Custom trade show exhibits
• Turnkey services

Convention centers where they operate:

• Las Vegas Convention Center, Orange County Convention Center and Venteian expo.

Recent projects:

• They have worked with Tesla, Hubert's Lemonade and Houzz.

Online rating: What do the customers say?

ExpoMarketing consistently earns high praise for their exceptional service and expertise in trade show booth design and execution. Clients commend their responsiveness, attention to detail, and ability to transform booth visions into reality. The team's project management skills, coupled with their guidance on trade show logistics, make them invaluable partners for both new and experienced exhibitors. Their commitment to customer satisfaction shines through in every interaction, with clients appreciating their professionalism, flexibility, and willingness to go above and beyond to meet tight deadlines and budgets. ExpoMarketing's booths are not only visually striking but also logistically sound, contributing to increased brand visibility and positive event experiences. The team's dedication to excellence is evident in the numerous compliments and positive feedback received from satisfied clients, making ExpoMarketing a trusted and highly recommended partner for trade show marketing efforts.

Experience at the following trade shows:

• CES Consumer Electronics Show, Natural Products Expo West, Black Hat, InfoComm, AWS re:invent, ISC West, PMA Fresh, Vision Expo East & West Global, Global Pet Expo, NAB, ConExpo and MD&M West

Examples of booth design for Expo Marketing

Our methodology

Expertise: how we rank each booth builder In the absence of a specific project brief for a company, our methodology for ranking trade show booth design companies will be limited in this article. We’ll only be looking at three specific factors: location, best for, and online reputation.

1. Location: Our evaluation begins by assessing the geographical reach of each company, where are their warehouses located? In other words, in what parts of the country do they excel at delivering world class trade show experiences for their clients?

2. Best for: Next we’ll look at the type of project brief each company is most comfortable with. We’ve divided this into 6 zones and provided a definition for each below. It’s possible for companies to propose all of the services below but we wanted to focus on where we feel their core business is at.

• Custom Trade Show Exhibits These are bespoke exhibition displays tailored to meet specific requirements and branding needs of a company or organization. Custom exhibits are designed from scratch and offer unique features, layouts, and branding elements to effectively showcase products or services at trade shows or events.
• Turnkey services for custom booths will typically include design, fabrication, graphics, show services, warehouse and logistic services
• Experiential Marketing Agency: An experiential marketing agency specializes in creating immersive and engaging brand experiences that allow consumers to interact with products or services in memorable ways. These agencies focus on creating meaningful connections between brands and consumers through live events, activations, and other sensory experiences.
• Truss System: A truss system consists of interconnected metal or aluminum beams arranged in a framework structure. Truss systems are commonly used in trade show exhibits and event setups to provide structural support for hanging signage, lighting, audiovisual equipment, and other display elements. They offer versatility, strength, and aesthetic appeal to booth designs.
• Popup Booths, Banner stands and Tabletop covers:

Popup Booths: Lightweight and collapsible structures that can be easily assembled and disassembled, providing a backdrop for branding and messaging. Banner Stands: Vertical displays that showcase graphics or promotional messages on retractable or freestanding banners, offering versatility and visibility. Tabletop Covers: Customized covers that fit over standard event tables, featuring branded graphics or logos to enhance the presentation of products or promotional materials.

• Modular booths are exhibition displays composed of interchangeable components or modules that can be rearranged to create different layouts and configurations. These versatile systems offer flexibility and scalability, allowing exhibitors to adapt their booth design to various space requirements and branding objectives. Modular booths are often cost-effective and reusable, making them popular choices for trade show exhibits.

3. Online reputation: We took a look at online reviews from sources like Google and TrustPilot and the current score for each company. Later on in the article we created a profile for each company where we aggregate the data to create a helpful pros and cons section for each trade show booth builder.

Our top tips on how to find the best trade show booth builder

👉 Talk to an expert trade show booth builder

Frequently Asked Questions about finding a booth builder

How much does it cost to set up a booth?

Usually, the exhibition space at the venue is supposed to represent the biggest share of your overall event budget, roughly 33%. The booth construction and setup should be around 15% of your budget. If you want to stand out from competitors with an impressive and full-equipped custom stand, this figure can go up to 30%. Then you can easily allocate another 10% for graphics and promotion. Having a standardized budget model for trade show stand is a difficult exercise.

How do you attract customers to your booth?

There are many great techniques to make your booth more attractive. The only limit is your imagination. Here are some good tips and tricks to get more foot fall and traffic:

1. Communicate that your exhibiting months before the event: social media posts, blog posts, email campaigns, sales calls, co-marketing with other exhibitors... now matter how you do it, you have to invite your community (customers, partners and prospects), tell the world you'll be there and make sure you're the center of attention.

2. Pick the right exhibition space: you don't want to be in an isolated part of the venue. Choose your stand space wisely, for example try to get a stand close to big competitors that might naturally get more traffic and benefit from the spillover.

3. Invest in beautiful displays: you want to look as impressive as you can. Amazing design and graphics always make a difference in the customer's eyes.

4. Give away unusual items: all exhibitors at the show will give away free stuff. But prospects will only keep the best. make sure they're yours. Be unique, stand out

5. Entertain! Events are also about having fun: organize fun activities and presentations. The expo you're exhibiting at can be the most serious business event in the country but people also come to have a good time. Especially in 2022. People are itching to meet people and socialize, it's been a rare commodity these past years. So it's not just about getting product information and pricing. You need to create a buzz to attract more visitors. Our most important tip is find a unique way to be funny and entertaining!

What is the size of a standard trade show booth?

The most common size of booth is the 10x10 booth. This is the typical format that will give you enough space to have a nice stand at a reasonable cost. If your budget allows, we recommend you upgrade to a 10x20 ft stand or 20x20.

How do you build an effective booth?

Trade show is the most effective approach to increase awareness of your brand among prospective customers. The factor determining a successful trade show is the booth design, which must be functional and appealing. If you want people to be interested and drawn to your booth, creating a design for it does not have to be as complex or time-consuming as you think it would be; just follow these simple steps.

1. Make it interactive: People find more interest in interactive elements than passive activities. They prefer to participate in trade show activities that give them an opportunity to win a gift. The longer people are at your booth, the more time your representatives connect with them. Use touch screen technology, provide freebies, or incorporate interactive product displays to lure people into engaging with your content.

2. Ensure that your major theme is visible from 3 to 4 feet away. Embed your brand's logo on many areas of the booth and keep your message short and focused on a few effective headlines written in bold for easy reading from a distance.

3. Do not ignore negative and empty space: Of course, you wouldn't want your booth to be empty but think about the benefits of leaving some vacant space. Keep the area neat and appealing, and stay away from heavy furnishings. You can ensure customers' comfort when talking with your team when there is sufficient space.

4. Ensure proper image formatting and resolution: Though the current iPhone version produces good shots and an Instagram vignette effect adds extra "pop" to your smartphone photos, your trade show displays need more. It needs high-resolution photographs and appropriately designed graphics. Otherwise, you risk having blurry or pixelated elements on your printed products. Hire a trained and experienced designer to design your materials in line with the specifications provided by your client.

5. Maintain your brand on-point from top to bottom: Create a booth with consistent branding across the whole area. The idea of your brand must be consistent throughout all creative elements, including banners, images, handouts, and more.

6. Use the Element of Surprise: Place something out of context at the centre of your display space to draw people's attention. Whatever you do, aim to create surprise, amusement, or, most of all, a must-know reaction in the customer, enticing them to come and interact with your brand.

7. Understand Graphical "Real Estate": Some specific areas of your booth are more important, for example, most small and medium-sized booths concentrate on the rear wall, and that's where you should position your brand's most major design components, messaging, and logos. Larger booths often have many focus points and may even have two back walls; the most critical facts about your business should be in the centre of your booth.

8. Use appropriate colours: Colour psychology may be challenging at times. Various colours have different effects on people for various reasons. The colour you choose might make you stand out from the crowd and help you advertise your brand. Cool colours like white, blue, and green show professionalism without bringing unnecessary attention. Warm colours like red, yellow, and orange are more enticing but should only be used occasionally since too many of them may be intrusive.

9. Know if you want to buy or rent a trade show booth? It's a question worth asking with pros and cons on both sides depending on your long term strategy and marketing goals.