Find the best experimental marketing agencies thanks to our list below.
But first what is experimental marketing?
Experiential marketing is all about leveraging live events as a marketing channel for a brand, providing a more sensual experience and generally being a lot more inventive and creative about how you can showcase your product or service to the end client in ways that are generally not possible with traditional online mediums.
Looking at classic marketing channels including digital, experiential marketing provides a less ephemeral type of client satisfaction, engagement and brand loyalty, thanks to the live event experience. Where classic types of marketing are one-way communication lines, experiential marketing creates dialogue, emotion and engagement, thus providing event marketers with a secret weapon.
Would like to hear more from an expert? Have you heard about dio?
dio is an experiential marketing agency which crafts creative, strategic and effective brand experiences. A specialty area where dio excels is on the trade show floor. For trade show exhibitors, they identify new ways to connect and engage booth visitors experientially. This allows your brand to make a more powerful and memorable impression. When you create interactive experiences inside your booth, you’re engaging more of the visitors’ senses…and their brain power. This results in higher recall rates.
Experiental ideations, brand activations… They design strategic experiences that are relevant and create meaningful moments for participants; these moments deepen the connection and change the way someone feels about your brand.
So why choose dio?
"From sound to scent, we consider all the elements to fully immerse a trade show attendee into your brand. dio understands it’s not just about the bright shiny objective grabbing someone’s attention".
Their brand experiences are based on a solid understanding of your business, your trade show marketing goals and what motivates your customer to respond and react. They design strategic experiences that are relevant and create meaningful moments for participants; these moments deepen the connection and change the way someone feels about your brand. The overall strategy they bring to your trade show exhibits create year-long messaging opportunities and enhance the additional touch points a buyer has with your brand. Holistically, dio creates an experiential marketing strategy that strengthens your trade shows and your overall marketing mix.
Check out these amazing examples of work at trade shows where clients trusted dio as their preferred experimental marketing agency:
- Black Hat Convention for Gemalto
- Arnold Sports Festival for Optimum Nutrition
- CES for FOREO
- CONEXPO for Yanmar
A small sample of just some of the many projects dio has worked on
A few other experimental marketing agencies we came across
We are Pineapple
They promise to deliver effective, impressive experiential activations that connect with your brand with the consumer on an emotional level.
They have been around for 15 years and offices in both New York and London. They can help your brand find its ‘natural presence’ and leverage real world experiences.
Made up of a collection of people who are passionate about what they do with a reputation for pushing boundaries in the experimental marketing space.
If you are an experimental marketing agency and would like to be included as a special feature in this article. Please contact: firstname.lastname@example.org