The 6 Best Ideas of Display for Trade Shows14 min read

A list of the best recommendations of display for trade shows. Unleash Custom trade show display as a powerful force to win more business at trade shows.

What is Trade Show Display?

After the biggest crisis the events industry has ever faced, trade shows, expos, conventions and conferences are back in a big way. As the Wall Street Journal noticed in a recent article, companies in all industries are now planning their event marketing strategies to unleash their sales and marketing teams on the floor in convention centers to close deals and take advantage of pent-up demand. So with this in mind it’s important to understand what trade show display is and why it’s important?

Essentially It’s all about appearance, branding and how a company wishes to portray itself at an event. In a nutshell, it all comes down to your booth design and there are a lot of things to consider. Depending on your budget and marketing goals you will almost certainly need to speak to a custom trade show booth manufacturer who has the expertise required to tell your brand story through craftsmanship, make your company visually enticing to prospective customers at the event and increase foot traffic at your booth.

What are trade show displays? How to set up a custom trade show display? How do you decorate a booth for a trade show? What is a pop-up display? How to stand out at your next trade show?

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Find custom trade show booth manufacturers

It’s important to engage with a few trade show design companies with whom you can discuss your requirements. Following on from these initial discussions you will receive a free 3D rendering of your idea for your trade show display idea and a quote based on the design. Once you’ve chosen a booth builder and signed off on the project a graphics design expert will create or modify existing collateral to brand your booth exhibits. Next a project manager will orchestrate with the carpentry and build team to construct the booth and add the graphics. Once a quality control phase is completed, the booth is broken down and stored before it’s delivered to the trade show and set up for D-Day.

Before you engage with a custom trade show booth manufacturer you need to know a few things:

  1. What is my budget for a trade show booth?
  2. What is the size of my booth space?
  3. How many events do I attend per year?
  4. Do I want to purchase or rent my custom trade show booth?

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The best ideas for booth exhibits

Here’s a quick look at some booth design and trade show display ideas.

How to set up a 10×10 trade show displays

Did you know that the 10×10 exhibit booth is the most popular display in almost every industry? Walk into any trade show event at a convention center and you’ll quickly see for yourself that 10×10 booth design is the most popular. But why are 10×10 exhibit booths the best choice of display for trade shows? There are a couple of reasons for this. For one  it’s a lower budget, it’s the entry level size so it’s going to be cheaper. Also there are just more spaces of this size available at conventions and expos. A 10×10 booth is going to be easier to install and break down before and after the event.

For all of these reasons 10×10 trade show displays are the preferred choice for SMBs or companies that are exhibiting at one or a few events throughout the calendar year. ‘Big things come in small packages’ and a 10×10 booth display should not be underestimated because of its comparatively small size to others. Once you have engaged with the right trade show design company they will ensure that the space comes alive on the expo floor. Below you’ll find a couple of examples of 3d renderings and design mockups for  trade show booths 10×10 to give you some ideas of what could be possible for your company.

110x10 trade show displays

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10x10 trade show displays
10x10 exhibit booth

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10x10 exhibit booth

What are the advantages of a 10×20 trade show display?

The next level up in the trade show display world is a 10×20 booth. This format will require a slight increase in budget but still requires less expense compared to large sizes. It will give you more space to showcase your brand and make a statement. The space is wider and longer. There’s possibilities now to add meeting areas as well as a reception zone. During the event you can now invite your prospects and customers to enter the booth area for a more hospitable experience. So why choose a 10×20 trade show display? Well it’sthe next most popular choice for exhibitors for similar reasons as we mentioned before. However It can influence where you’re positioned on the trade show floor depending on the hall or the convention center. 

10×20 booth designs are sometimes referred to as inline exhibits. You will usually find this format on the outer reaches of the trade show floor as opposed to the inner sanctum. This perimeter area of the event usually generates a lot of foot traffic as attendees usually choose to bypass the more crowded central alleys as they try to get from A to B. 10×20 booths will usually be terraced or bunched together in this space. However the elongated design means attendees will take a few moments to pass in front of the booth, which leaves a greater time for them to be absorbed by its visual impact. This also leaves ample time for your exhibiting team to engage with these potential customers.

How to set up a 20×20 trade show booth?

If you’re thinking of purchasing a 20X20 trade show booth for the first time, congratulations! You’re about to enter the big leagues. Graduating up to a 20×20 booth means that the invested marketing budget for a 10×20 booth worked well last time round and now it’s time to scale things up. This format means potential customers are more likely to start admiring you from afar before they come up and speak to you. You’ll see from the 20×20 booth designs below give a very different visual aspect from the previous ones. The booth is generally more open plan with  multiple sides and entrance points for potential customers.   

Attendees can come up and speak to you from different angles. The 20×20 booth is even large enough to emblazon your company logo in big letters for all to see. This format is sure  to get you noticed and help your company to make a big statement at your upcoming trade shows. No matter the industry you work in, if your budget allows for it, you should seriously consider buying or renting a 20X20 trade show booth. Take a look at the following 20×20 booth design ideas to give you some inspiration as you become familiar with the format. I think you’ll agree that designs like these will help you to make a splash with attendees  at your next trade show, expo or convention.

20X20 trade show booth

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20X20 trade show booth
20x20 booth designs
20x20 booth designs
20x20 booth
20x20 booth

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Why should you go for a 20×30 trade show booth?

The next biggest format is a 20×30 trade show booth. Make sure your company takes even more valuable real estate at your next trade show. Once again that extra 10m2 of booth space gives you that rectangular format we spoke about earlier. This format requires a large team of exhibitors on hand at the show to welcome attendees to your booth. The 20×30 trade show booth design leaves a lot of space to host a lot of potential customers. It’s perfect for product demos or presentations to large groups. There are many possibilities to add the appropriate screens and media to support this event marketing activity at the show.

This huge format is a worthwhile investment in branding for your company. It speaks volumes about your company and makes a serious statement. With a 20×30 trade show booth your logo is visible from all angles. The scale of the design reassures and influences the attendees on the floor. It sets you apart from the vast majority of exhibitors at the expo. To make the most of the space and bring a unique impactful 20×30 trade show booth to life it’s important to make sure you’re working with one of the best trade show design companies. Make sure you get the best return on your investment

20x30 trade show booth
20x30 trade show booth

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Level up with a 30×30 trade show booth

The next level up is a 30×30 trade show booth which allows for even more potential to wow potential clients and blow the competition out of the water on the expo floor. Furnishing the booth space itself requires an impressive inventory of items such as furniture, reception areas, screens etc. At a 30×30 trade show booth you will be welcoming a lot of current customers, suppliers and other attendees with potential new business opportunities so you need to be well equipped. As per the 3d mockup below this format even allows for a stairs and a mezzanine which is used as a store room freeing up even more space at ground level.

The 30×30 trade show booth format from a marketing point of view leaves so much room to let the imagination run wild. There is so much space and depth to allow for creativity. Based on the industry or product a company can use it to tell an amazing brand story with different sections or moods. Use the space to stand tall and proud on the trade show floor and above all to show first class hospitality to your customers and welcome prospects and ensure when they leave your 30×30 trade show booth that they are convinced they need to work with your company above all others.

30X30 trade show booth
 30X30 trade show booth

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How to design a 50×30 trade show booth?

When attendees come and visit a 50×30 trade show booth format the following words might spring to mind Enterprise, Market Leader, Best in class, Established. The scale and proportion of the design overwhelms the senses, it intimidates and intrigues. You can see from the 3d mock up below that it’s possible to have multiple meeting spaces for a large sales team as well as a lounge area for a more informal get together. The partition of the 50×30 trade show booth space is cloistered and well defined. There is ample room for numerous media supports such as different sized display screens some of which could even be interactive.

This colossal 50×30 trade show booth design represents a huge step up from the other formats mentioned previously. It will more than likely be located as an Island booth design in a central part of the trade show floor and a distance away from the other exhibitors. This gives an additional benefit and adds to the overall impact given by the size of the booth itself. An investment in an exhibition space with a design like the one below at the right industry trade shows or expos could mean big returns for a company. A best in class trade show design company will build, deliver and store the booth so it follows your sales team around the country and supports them in making inroads with new customers and signing tons of deals on the convention floor.  

50x30 trade show booth

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50x30 trade show booth

What are the best Display for trade shows?

The key to having the best trade show display ideas is understanding the different booth design formats. A quality custom trade show booth manufacturer will help you do the rest. If you have some ideas or prerequisite requests, they will incorporate them and design 3D mockups refining and reiterating until everyone is satisfied and you move onto the production phase in the workshop. Of course it all comes down to budget, investment in trade show marketing doesn’t come cheap but events such as expos and conventions provide unparalleled access to unrivaled business opportunities in your industry.

Custom trade show display is by far the most effective way of maximising your event marketing budget and winning more business at trade shows. Bring your trade show display ideas to life whether your trade show booth is a 10X10 or 50X30 format with the best trade show design companies.

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